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What's happening in Gaza?
The ongoing hostilities in the Gaza Strip are having a devastating impact on children and families. Children are facing alarming levels of mortality and injury, with thousands killed and many more wounded.
The Problem:
​Malnutrition and Lack of Access to Nutrition
Displacement and Psychosocial Impact
Diseases and Mortality
Type: Independent Concept Project
Role: Concept Development, Visual Identity
Tools: Illustrator, Photoshop, Firefly
Year: 2024
Immediate
humanitarian
ceasefire
I envisioned an interactive digital board prompting the audience to take a selfie against background illustrations evoking childhood memories. Harnessing the power of youth and today's selfie culture, I aimed to raise awareness. As individuals approach to take a selfie, the screen sensors their presence, dynamically altering the display to depict the harsh realities of children's lives in Gaza.
Why an interactive billboard?
An interactive billboard creates a greater impact on the audience’s mind. When capturing a picture of childhood memories, if the background unexpectedly changes to a catastrophic condition, it urges the audience to
call for action.
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