Objective:
This project aims to spotlight the reality of depression among teenage girls through engaging and emotionally resonant data visualizations.
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The Problem:
Teen depression is rising, especially among girls, with increased social media screen time being a key contributor. Addressing this growing issue is critical.
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The Solution: Introducing Bestie!
Bestie is a concept social media platform designed specifically for teen girls. It raises awareness through creative, interactive data visualizations and fosters a safe, supportive online community. Instead of traditional charts, Bestie uses emotionally engaging designs in social posts to make the data more relatable and impactful
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​ Data Points
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60% of teen girls feel seriously down or hopeless
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Feelings of sadness rose from 36% in 2016 to 57% in 2020
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Depression risk increases with more than 4 hours of daily social media use
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Type: Independent Concept Project
Role: Brand Strategy, Concept Development, Visual Identity, Digital Applications
Tools: Illustrator, Photoshop, InDesign, After Effects
Year: 2023
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Data point 1 visualization- 60% of teen girls feel seriously down or hopeless
Data point 2 visualization- Depression risk increases with more than 4 hours of daily social media use
Data point 3 visualization- Depression risk increases with more than 4 hours of daily social media use
Why street poster?
I specifically chose street posters as they are easily accessible by pedestrians, and their large size provides proper visibility.
Why a Bus?
For the second solution, I opted for buses as a means to promote the cause. I believe transportation modes can once again capture a wide range of audience and spread the message effectively across different areas.