
Packaging Design
Self-Care Products
Objective:
This conceptual packaging project raises awareness about Intimate Partner Violence in South East Asian communities through a collaboration with Raksha, an Atlanta-based NGO.
Problem:
Raksha seeks to expand its national presence but faces challenges with limited visibility, recognition, and revenue generation—despite ongoing social media efforts.
Solution:
By co-creating skincare products through a CSR-focused partnership with Masaba, a global cosmetics brand, Raksha enhances its reach. This collaboration boosts awareness, generates funding, and supports the organization’s nationwide expansion.

The Typeface: Kalam
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Hand Cream - Inspired by the South Asian tradition of applying henna to hands, I sought to infuse words of affirmation and motivation into the artwork. These women, often unaware of the emotional challenges they face, can find positivity and motivation through the packaging design, which aims to bring awareness to their experiences in a constructive manner.

Hair Oil - Hair oil plays a vital role in the self-care routines of South Asian women. The packaging draws inspiration from the way they nurture and strengthen their hair, encouraging women to extend the same level of care to themselves. Positive affirmations are inscribed in both English and Hindi, with the intention of resonating with the target audience and promoting a holistic approach to self-care.

Moisturizer - Maintaining cohesiveness in the design strategy aligned with the other two products, the moisturizer packaging features a central, stylized lotus motif. Complemented by words of inspiration and wellness, this design element harmonizes with the overall theme of the product line.






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