The How and Why

Textures began with a fascination for the patterns and textures that shape our natural world. While studying forms found in nature, I was especially inspired by the turtle's shell—a structure that embodies both beauty and protection. Its connection to the idea of home felt natural to me; both are places of comfort, safety, and stories. This observation became the foundation of Textures, a home and lifestyle brand that translates nature's geometry, harmony, and quiet strength into thoughtfully designed living spaces

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Role: Brand Strategy, Concept Development, Visual Identity, Digital Applications
Tools: Illustrator, Photoshop, InDesign, After Effects

Year: 2023