Textures | Prerna Pandya

The How and Why

Textures is a home and lifestyle brand inspired by the intricate forms and patterns that shape our natural world. Every surface in nature — from the veins of a leaf to ripples in water, from honeycombs to the shell of a turtle — carries a unique texture that tells a story of resilience, growth, and harmony.

As I studied these natural forms, I was drawn to the turtle’s shell — a symbol of both beauty and protection. Much like a home, it shelters and safeguards while holding traces of time and experience on its surface. This connection between nature’s design and human living spaces became the foundation of Textures.

The brand reimagines how the language of nature — its geometry, balance, and quiet strength — can shape how we live and design our surroundings. Textures celebrates the idea that a home, like the earth itself, is more than a structure; it’s a living form that tells stories of life, comfort, and belonging.

Type: Independent Concept Project
Role: Brand Strategy, Concept Development, Visual Identity, Digital Applications
Tools: Illustrator, Photoshop, InDesign, After Effects

Year: 2023

The Inspiration

The logo for Textures finds its origin in the natural architecture of the turtle’s shell — one of the most remarkable examples of design in nature. The shell’s interlocking geometry represents both strength and protection, qualities that define the essence of home.

Each line and curve in the logo reflects the balance between structure and softness — the same harmony that exists in nature’s patterns. The turtle shell became more than a visual reference; it became a metaphor for what Textures stands for — a home that protects, nurtures, and tells a story through the layers of its design.