Bestie:
Teen Awareness Campaign
Objective:
The objective of the project is to bring out the fact that depression in teenage girls is very real. And the facts are represented through engaging data visualization of facts.
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The Problem:
The rising cases of girl teen depression has been seen lately and one of the major causes of its rise is due to the increased screen time teenage girls spend on social media platform. It's crucial to address the issue.
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The Solution: Introducing Bestie!
Bestie, a dedicated social media platform for teenage girls, takes a unique approach by transforming problems into solutions through the influential medium of social media. Its primary focus is on raising awareness among teen girls about crucial issues. Beyond being a vehicle for spreading awareness, Bestie establishes a nurturing community and a secure space where teens can openly express their thoughts and feelings, collaboratively addressing these challenges.
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Recognizing that traditional charts and graphs may lack emotional engagement, Bestie employs a creative design strategy to make data more compelling and effective for its target audience. Through the creation of three distinct social media posts, each centered around a specific data point, the objective is to infuse a sense of interactivity and creativity into the information. The goal is to establish a more humane connection between the audience and the figures presented. The designs, crafted in a subtle, creative, and engaging manner, effectively bring forth the data, providing the audience with a relatable and emotionally resonant experience.
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Data Points
1. 60% of teenage girls feel seriously down or hopeless.
2. Spending over 4 hours on social media makes the depression risk go up.
3. Level of sadness and hopelessness in teen girls went from 36% in 2016 to 57% in 2023.
