Awareness Campaign
Client: Health Care & Rehabilitation Services (HCRS)
Brief: Suicide remains one of the most urgent public health crises in the United States, with 1 in 20 adults experiencing serious suicidal thoughts annually. This campaign aimed to raise awareness during National Suicide Prevention Month (September) and increase visibility of HCRS as a trusted mental health resource across Vermont.
Solution: Designed a series of animated display ads for WCAX and cross-channel distribution to promote awareness, encourage help-seeking behavior, and strengthen HCRS brand recognition statewide.
Deliverables: Digital display ads, App Open, Website Side Wraps
Typography: Barlow, selected for clarity, accessibility, and strong readability in motion and digital formats.
Colors: Inspired by the national suicide prevention palette, integrated with HCRS brand elements to create a cohesive yet cause-driven identity.
Motion Strategy: Subtle animation enhanced engagement and expanded reach across digital platforms while maintaining sensitivity to the subject matter.
Employer: WCAX-TV
Role: Concept development, creative ideation, copywriting, and social media campaign design.
Tools: Adobe Illustrator, Photoshop, After Effects
Year: 2025
Email Campaign, App promotion
Email Campaign Design: Concert Series Promotion
For one of the largest fairs in Vermont, the Champlain Fair, I created a set of branded materials, including an animated logo, a concert series email campaign, and various app opening designs tailored to its unique appeal.
Email Campaign Design: Concert Series Promotion
