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Textures: Decorative Pillows
Brand Identity

Solution: Textures

The Problem: Traditional crafts and techniques are at risk of extinction due to the rise of modern machinery, threatening artisan skills and employment.



What sets the brand apart?
Textures tackles this issue by partnering with global artisans, preserving cultural arts, supporting artisans, and celebrating their unique skills.

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The Inspiration
As I studied textures, I found that nature offers the best inspirations. I was particularly drawn to the turtle’s shell, which showcases a beautiful texture while providing safety and comfort—much like a home for the turtle. This idea became the focus of my exploration for the mark of Textures.

Pattern and Color Exploration
 

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The Mark
The Typeface:
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Ideation of the store 
Textures Teaser
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